Social presence, answered
The questions businesses ask about social media, answered the way we answer them on a call.
Consistency beats reach, and reach follows it anyway. A schedule that holds in a voice that sounds like the business is worth more than a campaign that runs for six weeks and stops.
Work it out in a minute
Four numbers. Shows whether more inquiries or better conversion is the cheaper thing to fund next.
Questions we get
What companies ask before committing to a social presence, and what produces results.
Our company page has been dead for months. Does it matter?
Less than people fear, and more than nothing. Buyers do check, and a page whose last post is from eighteen months ago reads as a company that may not still be operating.
How often should a company post on LinkedIn?
Whatever frequency survives your busiest month. Twice a week held for a year beats daily for six weeks followed by silence, both for reach and for how you are perceived.
Who writes the posts, and will they sound like us?
We draft from your own language, pulled from how you explain the work on calls and in client emails, not from a generic professional register.
Can you start an account from zero?
Yes. Starting clean is often easier than reviving something with an inconsistent history, because there is no old material contradicting the position you are taking now.
How long until social media produces leads?
Two quarters before the signal is real, assuming a consistent cadence. Anything shorter is measuring the warm-up.
Can you run the founder profile too?
Yes, and it usually matters more than the company page. Reach and replies concentrate around named people, and buyers in professional services follow individuals.
What should we post about?
The things you say to clients that they find surprising. A pattern you see across your work, a common expensive mistake, a position most of your industry would dispute.
Do we need to be on every platform?
No, and trying to is the most common way a social effort dies. One platform where your buyers make decisions, done properly, beats four maintained badly.
How do we measure whether it is working?
Conversations started, inquiries that mention your content, and the quality of who is showing up in your notifications. Not impressions and not likes.
Should we use AI to write posts?
As a drafting aid, yes. As the author, no, and it shows quickly. Audiences on professional platforms have become good at spotting generic output and it costs credibility.
Your situation is specific. Write to hello@shaheer.io and get the specific answer within one business day.
Read next
The service itself, the working guide, and the questions we get on adjacent work.
Shaheer leads the work, with engineers, writers, filers and analysts behind him. C-suite operations for a San Francisco AI company, Six Sigma on the process side, Anthropic certified on the Model Context Protocol, ten years across eight industries. See what we have built
The recurring question underneath most of these is whether the effort pays. The inquiry value calculator answers it with arithmetic rather than opinion, using your close rate and average deal size.