Podcasting, answered

For a business, often yes, but rarely for the reason people expect. The audience number will be small next to consumer shows and that is fine. The value is the relationships and the credibility.

They stop, usually between episode six and twelve. Not because the content was bad but because the format was designed for an imaginary calendar rather than the real one.

More than the recording, which is the part people budget for. Booking, preparation, review and promotion typically outweigh the hour in the chair.

By having a thesis rather than a topic. A clear argument you are exploring gives a senior guest a reason to say yes that generic interest does not.

Usually, and it is often easier than starting fresh because the feed, the artwork and some audience already exist.

Audio first if the constraint is your time, video first if the constraint is reach. Video multiplies the distribution surface and multiplies the production effort at the same time.

A decent USB microphone each, headphones, and a quiet room. Gear beyond that point stops mattering quickly.

Three to five recorded before publishing anything. It gives listeners something to work through, proves the format works before you commit publicly, and builds the buffer that keeps the show alive.

No. Solo episodes are cheaper, faster and often better, because they carry your argument directly without needing to accommodate somebody else.

One recording should produce the episode, a written summary, several short clips, quotes, a newsletter section, and a page on your own site with the transcript.