PR, press, and out of home campaigns
Features, podcasts, awards, and billboards, bought and run start to finish.
Journalists need a story, not an announcement, and the test is whether somebody outside the company would care. Campaigns are measured against something observable, agreed before booking, because impressions are an input rather than a result.
Is it a fit?
Story
There is something a journalist can report, not something you would like said.
Audience
The placement reaches people who could buy, not the largest possible number.
Landing
The coverage points somewhere that converts, or it is applause with no invoice behind it.
Start here. You get back what one inquiry is worth, so coverage can be judged on something.
What an inquiry is worth
What the engagement includes
Story and angle
What is newsworthy about your company, written as a pitch.
Media outreach
The right editors, pitched and followed up, with every placement reported.
Podcast and speaking
Booking, prep, and briefing documents.
Awards
Selection, writing, and submission against the deadlines.
Placements and buys we run
One campaign, not three vendors. Media passed through at cost.
How coverage is earned
Press coverage is earned by giving a journalist something their readers want, on their timeline, in a form they can use.
We lead with the finding, the tension or the number. Never with the company.
What clients usually add
Coverage is hard to attribute on its own. A podcast gives you owned material to point it at, and lead generation is what turns attention into something you can count.
How it runs
Diagnose, build, run.
How engagements are set up
Campaigns are scoped as a single piece of work. Media and placement are passed through at cost with the invoices attached.
- Scope
- Agreed before work starts
- First call
- 20 minutes
- Reply time
- 1 business day
What you get
Three things every campaign we run comes with.
A story worth printing
The angle an editor accepts, found before anyone is pitched.
Coverage that compounds
Each placement is used to earn the next one, so a feature is a start, not a week.
Paid buys, measured
Billboards and sponsorships bought on location data, negotiated like media, with what came back counted.
The work starts with the story worth telling, places it where it compounds, and treats every paid buy like media: negotiated, measured, and accountable.
Questions we get
What are we doing wrong with our pitches?
Usually pitching to a large list, leading with the company name rather than the finding, and making the journalist do work to understand why it matters to their readers.
Can you guarantee coverage?
No, and anyone who does is either paying for it or describing an outlet that publishes anything. Editorial decisions belong to editors.
We do not think we have a story. Now what?
That is frequently true and it is the most useful place to start. The work is then creating one: original data from your own operations, a survey of your customers, a defensible position on something contested.
How long does this take?
Weeks rather than days for a considered campaign, and longer for anything tied to a publication schedule. Trade press often moves faster than national.
More questions? Communications, answered Read the guide: How to get press coverage all areas
Read next
How this runs, every question we get, and the work that usually sits next to it.
Shaheer leads the work, with engineers, writers, filers and analysts behind him. C-suite operations for a San Francisco AI company, Six Sigma on the process side, Anthropic certified on the Model Context Protocol, ten years across eight industries. See what we have built