Social media management, run for you
LinkedIn and X in your company voice, on a schedule that holds.
Published on a schedule that holds, in a voice that sounds like the business rather than a brand deck. Consistency beats reach and reach follows it anyway, so the work is a cadence somebody can sustain for a year rather than a campaign that stops in month three.
Is it a fit?
Audience
The people who buy are on one or two platforms, not on all of them.
Cadence
A schedule that holds without anybody watching it, because gaps undo the work.
Approval
You can approve or stop a post in a few seconds, from wherever you are.
Start here. You get back what one inquiry is worth, so the cadence has a number behind it.
What an inquiry is worthWork it out in a minute
Four numbers. Shows whether more inquiries or better conversion is the cheaper thing to fund next.
What the engagement includes
Voice and positioning
What the account sounds like and what it is for, agreed before anything posts.
Content calendar
Posts planned ahead so nothing goes out improvised.
Writing and design
Copy, images, and formatting, in your brand.
Approvals from your phone
A queue you can clear in five minutes a week.
What we run
A presence that holds its cadence and sounds like one company, wherever it appears.
What social does for a business, and what it does not
Social media is sold as a demand channel and behaves like a memory channel. People rarely see a post and buy. They see enough of you over enough time that when the problem finally becomes urgent, you are the name that surfaces.
That distinction changes everything about how it should be run. If the goal is inquiries this quarter, search and follow up will beat it comfortably. If the goal is being the person somebody thinks of in eight months, it is one of the few things that works.
What clients usually add
Social works better attached to something. PR and press gives it material worth posting, and lead generation is what catches the people it sends to the site.
How it runs
Diagnose, build, run.
How engagements are set up
Scoped by channels and posting frequency, agreed before the first post.
- Scope
- Agreed before work starts
- First call
- 20 minutes
- Reply time
- 1 business day
Why company feeds go quiet
Every dead company feed died the same way: it was somebody's side task.
The calendar dies in week three
Posting depends on whoever is least busy, and nobody is ever least busy.
The voice drifts
Five authors, five tones, no throughline.
Activity without pipeline
Impressions get reported, conversations do not get started.
We run the calendar in your company voice, approvals from your phone, and report the numbers that matter: replies, profile visits, and conversations started.
Questions we get
Which platforms should we be on?
Wherever your buyers already are, which for most business-to-business companies means one platform properly rather than four badly. Spreading thin is the most common way this produces nothing.
Should we post from the company page or a personal account?
For business-to-business, the personal account almost always outperforms. People follow people, and the same content posted from a company page reaches a fraction of the audience.
Do you write the posts?
We draft, you approve, and it goes out under your name. Nothing publishes without you seeing it.
How often should we post?
Consistently rather than frequently. Two a week sustained for a year beats twenty in a month followed by silence, because the mechanism is repeated exposure over time.
More questions? Social presence, answered Read the guide: How to build a LinkedIn presence all areas
Read next
How this runs, every question we get, and the work that usually sits next to it.
Shaheer leads the work, with engineers, writers, filers and analysts behind him. C-suite operations for a San Francisco AI company, Six Sigma on the process side, Anthropic certified on the Model Context Protocol, ten years across eight industries. See what we have built