A redesign that keeps your search traffic
Modern, faster, and planned around the pages that already bring your traffic.
We rebuild dated sites so they load fast, read well on a phone and can be updated without a developer. The part most redesigns get wrong is the move itself: URLs, redirects, markup and the pages that already rank. Those get planned in week one.
Is it a fit?
Age
The site was built for a business that has since changed shape.
Traffic
Some pages still bring visitors and leads, and you know which ones.
Editing
Changing a sentence on it needs somebody outside the business.
Start here. You get back what a search engine can and cannot read on one of your pages.
Check a page first
What you get
What already works, kept
The pages that bring traffic and leads get found before anything is touched, and they survive the move by name.
Redirects mapped, not guessed
Every old address points somewhere sensible on day one. This is where most redesigns quietly lose a third of their visitors.
Fast on a phone, on real connections
Measured on the same tests search engines use, not on the office wifi.
Editable afterwards
Text, images and whole pages your team can change without opening a ticket.
The redesign that lost half the traffic looked great
A company rebuilds its site. The new one is better in every way anybody can see. Six weeks later the leads are down and nobody can explain it, because what changed is invisible. Forty addresses moved, no redirects were written, and the pages that used to bring people in now answer with an error. Search engines stop sending visitors to a door that does not open.
So the first week of a redesign is an inventory. Which pages bring visitors, which bring leads, what they rank for, and what links to them from elsewhere. That list decides the new structure, rather than the other way round. The design half is the easy half, and it goes faster once the map is drawn.
The part of this that decides whether it works is UI and UX design.
Questions we get
Will we lose our Google rankings?
Not if the move is planned. Rankings follow addresses, content and links, so we keep the first, improve the second, and redirect anything that has to change.
Can you keep our current platform?
Often the platform is fine and only the site is old. We say which one it is after looking, and we do not rebuild for the sake of rebuilding.
How long does a redesign take?
A small business site is weeks rather than months. Bigger sites depend on how many pages have to carry over intact.
Can we update it ourselves afterwards?
Yes, and that is usually the point. Text, images, pages and posts without waiting for a developer.
What happens to the old content?
Kept, merged or redirected, one page at a time. Nothing gets dropped because it was inconvenient to move.
More in the guides and every answer in one place.
Read next
Whether to stay or rebuild, what the rankings depend on, and who watches it after launch.
Shaheer leads the work, with engineers, writers, filers and analysts behind him. C-suite operations for a San Francisco AI company, Six Sigma on the process side, Anthropic certified on the Model Context Protocol, ten years across eight industries. See what we have built